FREE WiFi for everyone a lesson to be learnt by Hotels Worldwide

FREE WiFi for everyone a lesson to be learnt by Hotels Worldwide  |  New York, United States  |  More and more hotels across the world are becoming more savvy and proficient in the use of Social Media and Social Applications. The big question that always raises to this still brand new technology, which many pretend to master, but only a few truly understand, is how to measure the ROI – return on investment. As I travel the world, staying at all types of hotels, I have had multiple experiences with the internet service, which most of the time can be very annoying, where hotels yet don’t understand that internet is one of the top features guests will take into consideration, at the moment of booking their stay. The worst examples during last year travels, were hotels in London, UK and Jaipur, India, where I was shocked with my bill upon check out with charges over USD 40 x day for a lousy crappy connection that would take me over 10 minutes to upload a single photo. On top of that, most hotels do not offer the Multi Device Connection platforms, and travelers like me, we need to at least to connect three devices, such as Laptop, iPhone and iPad, meaning three times the charges. The recently open cutting edge and modern Yotel in New York City, has grasped this concept and finally proved that what I have been telling hotels for the last two years, was indeed a great idea, first and for most to please customers, and second, to self promote their properties and services making use of the different techniques on online advertising and viral effects. Continue reading FREE WiFi for everyone a lesson to be learnt by Hotels Worldwide