Social Media vs. Return on Investment

Social Media vs. Return on Investment  |  |  One of the best articles I have read on the hot topic among Hoteliers, travel destinations and suppliers, and Social Media. Many travel suppliers, specially hoteliers are still looking for the connection between social media and revenue generation or ROI – Return on Investment. Every day when I approach a new hotel or travel supplier and present my portfolio of digital resources and Social Media Network, I get asked the same question, RIO. Always my reply has been, the approach to social media in search of direct sales it is mistaken. Social Media is not a a purchase platform, but a proven successful positioning tool and decision making platform. Social media is about the EXPERIENCE and the CUSTOMER. Social Media is the new “Word of Mouth”. Clients/Friends/Followers/Fans they want to see experience, they want to see raw content, photos, videos…. finally someone manage to word in one piece the concept I have been trying to explain for the last 4 years, which you can see everyone online at / Source: by Tony and Jason Potter. CM @ Carlos Melia Recommends


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R Lounge at Renaissance Hotel Times Square

R Lounge at Renaissance Hotel Times Square |  Times Square, New York City |   Have  you been looking for the most fantastic views of Times Square and Broadway.? Well stop, don’t look anymore, because I have found them for you, you must pay a visit and a drink or two, to R Lounge at the Renaissance Hotel Times Square. (FYI views are fantastic all day long, but to get the TOP experience, try to get your table book from 6PM on). Last night I was invited to the Renaissance Hotel Times Square, to assist to a private event to raise funds for the True Colors Fund (Cindy Lauper) sponsored by American Airlines, Grey Goose and my dear friend Troy Masters Founder and Publisher of Gay City News. Now I know where I want to be seating for next New Years Eve.
Surprise yourself with New York’s best kept secret. No matter what time of day, the views from R Lounge (voted Best Scenic View by OpenTable diners) are spectacular both inside and out. Boasting floor-to-ceiling windows and breathtaking panoramic views of Times Square, this new NYC lounge and bar comes as a welcome oasis and stylish escape from the hustle and bustle of Times Square. The menus by Chefs Jason Potter and Bromberg Brothers. American food, influenced by Italian and other international flavors. Items such as Blue Ribbon’s – by Bromberg Brothers recognized with a slew of “Top 10” and “Best Of” awards, northern fried chicken wings, grilled cheese paninis, BBQ pork sliders, and smoked salmon toast are available at R Lounge in addition to the hotel’s complete dinner menu.
As if all this wasn’t enough, and after a few glasses of Grey Goose and enjoying the views with local friends and colleagues, the one and only Ms. Cindy Lauper came in to the room, looking AMAZING like always. She welcomed everyone and thanked us for supporting the True Colors Fund. (see her full speech below)

For more information on R Lounge check their website @ To learn more about the True Colors Foundation or Gay City News