Hetero-friendly Axel Hotels chain works its way into the sun and beach segment with the opening of its new hotel in Maspalomas, on the island of Gran Canaria, within the structure of a large apartment complex and leisure spaces. The new hotel will open in May 2013 and will be the fourth project of this chain that began in 2003, opening the first public LGBT run hotel in Barcelona.
The new member will be named Axel Axel Beach portfolio Maspalomas – Apartments & Lounge Club, and will be equipped with 92 attractive apartments, spread over 4 floors and perfectly equipped to provide maximum comfort and convenience. The complex was completely renovated in 2005, is aimed at adults and is designed to offer the best experience and fun of the island with the best atmosphere, spaces and leisure options to enjoy both day and night. To do this, Axel Hotels will undertake during the next few months a series of reforms in order to adapt the rooms on one side of the chain style, and on the other to create an exclusive fitness and spa space, essential for customer service and Axel which is present in all hotels within the corporate line Axel Wellness.
This new project aims to be a clear stake in the chain to reinvent and expand into new segments outside the brand to date, as is the sun and beach tourism, whilst maintaining consistency with the positioning of your product, as from a home all hotels Axel have been mainly focused on a public holiday and leisure.
Located in the town of Maspalomas, known internationally as one of the leading LGBT Spanish market, the new AxelBeach Maspalomas is located just 1.5 km from the sea and has a magnificent space with outdoor pool in the to relax as well as hosting the best parties and events company stamp for their customers, which will be named Sky Bar the same way as in other hotels. The resort contains also a large garden full of palm trees and lush vegetation, the Garden Lounge Axel, a nice rest and relaxation area located next to a tennis court for the more sporty, located on the same premises. Also, the new facility will have a full gym, saunas and massages to keep the body fit and enjoy authentic moments of escape.
The apartments have a large living room, bathroom, double bedroom, kitchenette, microwave, refrigerator, sofa bed, plasma TV, AC, safe and terrace. Maspalomas AxelBeach Wi-Fi free of charge in public areas and car rental service and bicycle
Strategically located in Playa del Inglés, the property is in full entertainment area and surrounded by various shopping centers, including the famous Yumbo within 5 minutes walk and very popular with the LGBT community, with a wide range of activities both daytime and evening with outstanding restaurants, pubs, nightclubs and shopping routes.
About Axel Hotels
Axel Hotels is the first hotel chain in the world aimed at the gay community, with philosophy heterofriendly: spaces designed, developed and designed by and for gay, but open to everyone. They are above all clearances and tolerant, where anyone without prejudice is welcomed, respected and valued. Axel hotel is primarily a meeting place where everyone is welcome and stays where go far beyond mere accommodation becoming a single global experience.
Axel Hotels are hotels located in large urban and cosmopolitan cities gayfrienly, and stand by facilities design with liberal and international environment. In Axel take care of every detail to make guests enjoy our experiential character. The quality of service and the comfort and well being of guests is our biggest commitment, hence in Axel have created a new concept in hotels, where design and warmth come together, where respect and tolerance converge and where the client is the real protagonist.
Based on the above data Axel Hotels is planning to address the expansion of the chain in order to transfer the concept and philosophy Axel to major cities worldwide. Following the example of Barcelona, Berlin and Buenos Aires, all future hotels Axel are raised in the same light: design spaces located in pioneering and cosmopolitan locations, open to the world, tolerant and gay-friendly, with a rich history and exceptional gay .
The unique character of Axel Hotels, heterofriendly philosophy, its unique atmosphere, excellent service and great loyalty of its guests, and its excellent value for money, let Axel Hotels positioned at the top output in times crisis to expand its portfolio.
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