CM by Carlos Melia is an unique independent resource that combines [ Travel Agency + Press + PRs + Marketing ] offering a broad range of communications and marketing services, with focus in Luxury Tourism and Hospitality to the gay market.
There is a world of opportunities, for you and your business, to narrow the existing GAP in between mainstream products/brands/services and the International Gay Market.
Fact, is that gays based their travel decisions and purchases ONLINE, based on the influence of Social Media, Words-to-Mouth, Experiential Travel Endorsement and Digital Advertising, far surpassing the effect that printed advertising and editorial have had in the past. Blogs and social media matched with the right experts in the field are the key to success to position your brand/service/product into this on growing niche of market. Global exposure with tailor made communication and a variety of integrated marketing strategies.building trust and loyalty with prospect clients, while reducing advertising budgets.
LGBT Travel Trends (by CMI 14th Annual Gay and Lesbian Tourism Study) show that Gay are more and more leaning toward the internet, social media and travel experts for planning and making the final purchase decision. Some statistics:
> 85% of lesbians and gay men are more likely to purchase products/services from companies that advertise in the LGBT Media.
> 77% of gay travelers purchase their accommodations online.
> 81% of gay travelers purchase an airline ticket online.
The 05 most common mistakes for mainstream companies when approaching the gay market, reason why most of them fail in their efforts are: (1). Try to go on their own based on the advice or comments of a few gay acquaintances, (2). Use mainstream promotional materials, language and messages, (3). Think that using the colors of the rainbow equals success, (4). Approach the gay market as an unique segment, without paying attention or identifying the different stratifications, (5). They go for standalone marketing tactics, single ad in a gay publications or a once-a-year participation at Gay Travel & Lifestyle events.
At CM by Carlos Melia we design synergic, creative and effective campaigns, with targeted outreach to the Gay community, with a strong emphasis on new media. Some examples are:
> Social Media (Facebook, Twitter, LinkedIN, Gay Social Networks, Blogs and Websites)
> Familiarization Trips FAM Trips & PRESS Trips
> Public Relations with Gay Travel Agents, Tour Operators, LGBT Associations
> Press and Media relationship with key gay press and media worldwide
> Special Events and Product Presentations
> Independent Reviews Destination/Product/Services
> Microsites targeted to the Gay Community
> Strategic Consulting image, advertising, positioning and marketing messages
CM by Carlos Melia reaches, through its own network, a total of over 70,000 contacts. CM Network consists on: CarlosMeliaBlog.com / CM ENewsletter / Facebook Profile & Page / Twitter / LinkedIn and Reposts on: GayTravel.com / QGuide.com / PrideBook.com / Gay Travelers Network / IGLTA RSS / dot429 / OutRUs / Gay Monde among many others assuring Global distribution and exposure.Readers/
Followers Profile: average age 35 years old, male, professionals and/or independent entrepreneurs – United States 50% / Europe 40% / Rest of the World 10%. Database includes: Gay Press / Travel Agents & Tour Operators / LGBT Associations / direct Clients. Our main focus is oriented to Luxury brands/services/products.
Past & Presents Clients/Projects: Canyon Ranch Resort & Spa, ME by Melia Hotels, Tourism Office of Buenos Aires, DNA Magazine, Ritz-Carlton Hotels, Orient-Express, Les Clefs d’Or Blog.