Social Media vs. Return on Investment

Social Media vs. Return on Investment  |  |  One of the best articles I have read on the hot topic among Hoteliers, travel destinations and suppliers, and Social Media. Many travel suppliers, specially hoteliers are still looking for the connection between social media and revenue generation or ROI – Return on Investment. Every day when I approach a new hotel or travel supplier and present my portfolio of digital resources and Social Media Network, I get asked the same question, RIO. Always my reply has been, the approach to social media in search of direct sales it is mistaken. Social Media is not a a purchase platform, but a proven successful positioning tool and decision making platform. Social media is about the EXPERIENCE and the CUSTOMER. Social Media is the new “Word of Mouth”. Clients/Friends/Followers/Fans they want to see experience, they want to see raw content, photos, videos…. finally someone manage to word in one piece the concept I have been trying to explain for the last 4 years, which you can see everyone online at / Source: by Tony and Jason Potter. CM @ Carlos Melia Recommends


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Carlos Melia global bespoke Travel Agent, Travel Blogger, Concierge, Hospitality Consultant and Wedding Planner. Member of VIRTUOSO. Has earned, after over 25 years of Mainstream and Gay Travel experience, the mote of "Little Marco Polo". Jetsetter, bon vivant curates the world of luxury travel & lifestyle by experience, one destination at the time. Associated to First in Service Travel and Tzell Travel Network. Founder of LGTNetwork - Luxury Gay Travel Network. Follow, read and share my travel experiences worldwide at