Expanding Hotel Loyalty Rewards

Expanding Hotel Loyalty Rewards |  by The New York Times Travel | Great news for those travelers, like me, that prefer boutique hotels. While often more charming and memorable than your typical chain hotel, most independent hotels don’t offer loyalty programs.  Well not anymore. Individual boutique hotels worldwide are getting together for this cause. GHA – Global Hotel Alliance is a clear example of this global trend. Their take, rewarding frequent guests with insider experiences instead of points. STASH Hotel Rewards – Stash is an entirely new kind of hotel rewards program, one that’s dedicated to the spirit of adventurous, meaningful travel. With Stash, you can earn and redeem points for free nights at some of the best independent hotels in the U.S., from landmark historic inns to boutique gems to top-rated resorts. VOILA Hotel Rewards – a similar points-based program for upscale independent hotels that started three years ago now has about 235 hotels in its network. The new programs reflect two different perspectives on loyalty programs. Hoteliers in one camp believe travelers are burned out on points and that what they really want from a loyalty program is access to special perks and experiences they wouldn’t be able to get on their own. In the other camp, hoteliers believe travelers still want points but are frustrated by the redemption process, which often involves complex reward charts or blackout dates. So hotel chains watch out, boutique is the new trend. (Information Source: Michelle Higgins )

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Carlos Melia global bespoke Travel Agent, Travel Blogger, Concierge, Hospitality Consultant and Wedding Planner. Member of VIRTUOSO. Has earned, after over 25 years of Mainstream and Gay Travel experience, the mote of "Little Marco Polo". Jetsetter, bon vivant curates the world of luxury travel & lifestyle by experience, one destination at the time. Associated to First in Service Travel and Tzell Travel Network. Founder of LGTNetwork - Luxury Gay Travel Network. Follow, read and share my travel experiences worldwide at www.carlosmelia.com

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